The new media landscape of the internet, online video and social networking has forced a change in the methods that businesses use to engage their online audience.Customers today require on-demand access to all aspects of you and your business. The proof is all around us from Facebook to You Tube.
The internet is full of companies that all look and act the same creating very low attention spans in audiences. If you can go the extra 10 yards and create a captivating interactive experience then you will create a special brand affinity and with delight comes demand.
The requirement now is to relinquish as much control to your clients as possible and to provide unparalleled access to your business operations.
Red Dust will examine your customer relationships and look for opportunities to bring your business to life online, creating engaging and interactive experiences from online video to interactive product demonstrations.
Great ways to engage customers online
Online Video
Decisions are often made on the briefest of encounters and your website is no exception. Every touchpoint of your business holds the potential to influence new business. Online video is now commonplace: if a picture painted a thousand words then imagine what impression a video could make for your business, product or service?
In fact research from the Online Publishers Association (2008) shows that websites are 55% more effective when online video is incorporated.
Book a free consultation visit to discuss how video can be successfully applied to drive your business marketing.
Community Forums
Whether you want to stay in touch with a small group of loyal customers or are looking to set up a multi-category message board for your website, Red Dust have a forum that has all the features you need built in.
The Red Dust Forum is designed to be easy for you and your members to use and we provide excellent technical support to help you when you need it:
Increase customer retention through developing strong relationships via the forum
Enable your support teams to help current and future customers with technical issues
Create brand awareness through viral word of mouth
We will design your forum to fit your brand and will build, host, and support your forum with no IT impact on your business.
Blogging
Company Blog sites are now mainstream and a tried and tested way of proving your expertise in a chosen area.
We can simply customise and integrate our blog application to your website providing the following features to mention but a few:
Visitor Comments — Visitors to your site can leave comments on individual entries, and through Trackback or Pingback can comment on their own site. You can enable or disable comments on a per-post basis.
Password Protected Posts — You can give passwords to individual posts to hide them from the public. You can also have private posts which are viewable only by their author.
Ping away — The blog supports pinging Ping-O-Matic, which means maximum exposure for your blog to search engines.
Full user registration — The blog has a built-in user registration system that (if you choose) can allow people to register and maintain profiles and leave authenticated comments on your blog.
There's much much more, but these are just some of the highlights.
Client Login Areas
Providing Secure Client Login areas can truly help put the internet at the heart of your business, increasing new revenue and staff productivity and reducing costs, thereby increasing proftiability. This is probably one of the best ways to interact with your customers, automate business process and increase customer loyalty to your business.
We build your client login areas around your needs. For example, do you want to collaborate with your clients online? Projects often don't fail from a lack of charts, graphs, stats, or reports, they fail from a lack of clear communication. We can solve this problem by providing tools tailored to improve the communication between people working together on a project. Alternatively do you just want to organise and share information with your clients, helping them to take control?
With our solutions we can help the internet reduce your business costs and increase your productivity.
Bespoke Development and Resourcing
Red Dust offers customised development project teams to facilitate the creation of your online development solution.
Our Application Development Teams help clients design and implement new applications and provide full lifecycle support through delivery. Our proven processes and methodologies ensure a dependable delivery, reducing your development costs through our resourcing.
To receive a bespoke development and resourcing quote, please contact us and we will provide you with a delivery model, quotation and timescales.
Hear what our customers are saying
“We started with Red Dust on a consultation level to understand what type of website would be right for our organisation. As we finished this process with the Red Dust Website development team it moved us to another level with regards to the right look and feeling of our website.
Mostly what took me by surprise was how Red Dust worked with me from day one to the final day. It made me feel that I also took part in what I was trying to achieve with a better website.
Red Dust are great and I still work with them even more since the site went live helping me to develop the site with more changes on a daily basis.”
Franco Bayahunge, Praxis Community Projects, Bethnal Green London.
Be 5% different from your competitors
People these days live online. When was the last time you booked a flight in a travel agent or walked into a bank to pay a bill?
But this brings its own challenges. Its time to figure out how to stand out from the online pack. its not about cheap gimmicks but it is about providing customers with something they really value and relate to. This could be a video that gets your message across more strongly than words ever could or perhaps the facility for your clients to work with you online.
Whatever it is, getting noticed online increases your chance of making a sale.
